A Sweepstakes is a type of promotion where people can enter for a chance to win a prize at the end of the promotion. Typically, a person will register for the Sweepstakes, and receive an entry into the drawing. Once the entry period is over, a winner is selected randomly out of all the entries received, and the winner receives his/her prize from the sponsor of the Sweepstakes. Sweepstakes must be free to enter to the public to avoid being deemed a lottery.
Sweepstakes are the most common type of promotions that businesses and brands utilize to engage their customers. They are a great way to build excitement, increase your brand awareness, drive traffic to your website, generate new leads for your future marketing campaigns, and increase customer loyalty.
Contest Factory’s promotion builder allows you to set up a Sweepstakes promotion in minutes, and provides you with all the tools to monitor your promotion in real time, and do the winner drawing at the end of the promotion. With our huge selection of designer themes, your Sweepstakes will look great too! Our Enterprise plan automatically generates legally compliant Official Rules customized for your Sweepstakes promotion.